Missed call revenue loss is simple multiplication: your average ticket, times your close rate on inbound calls, times the number of calls you miss. Run it with your own numbers and the monthly total usually lands in the thousands — far above the $297 a month it costs to answer every call.
Say your average ticket is $350, you book about one in three real opportunities, and you miss five calls a week. That's roughly $580 a week in work that went somewhere else — about $2,300 a month. That's an example, not a statistic; plug in your own ticket and your own miss count.
Not every missed call is a lost job. Some are spam, some are existing customers checking in, some are price shoppers who'd never book. Discount those before you panic. A defensible approach contractors use: count only first-time callers with a real issue, then apply your normal close rate.
Also remember what a missed call really costs. It isn't just the one job — it's the customer relationship that job would have started. But even counting single jobs only, the number tends to settle the argument.
Pull a week of call logs and count the rings you didn't answer. That's your missed call revenue loss in raw form, and it's the number to compare against any answering cost. If you want a structured way to run it, the missed call revenue calculator walks through the same math step by step.
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