ILLUSTRATIVE EXAMPLE — composite scenario; replace with verified customer data before publication.
"I signed up half-expecting to ask for my money back. Nine days in, we'd already captured more than ten leads. The guarantee was the reason I tried it — and it turned out I never needed it."
That's the owner of a two-truck garage door shop in Hudsonville, west of Grand Rapids. He'd heard the pitch for an AI receptionist before and shrugged it off. He'd been burned by software that promised a lot and delivered a dashboard nobody used. What got him to try this one wasn't a feature. It was the guarantee.
The shop did fine on referrals and repeat customers. But the owner also knew calls slipped through. He ran two trucks, answered the phone himself between jobs, and lost the ones that came while he was mid-repair or driving between towns. He'd never measured the leak — he just had a nagging sense it was real.
Every pitch he'd heard asked him to pay first and find out later whether it worked. For a small shop watching every dollar, that was an easy no.
The offer that changed his mind: $97 for the first month, no contract, cancel anytime — plus a 30-day "First 10 Leads On Us" guarantee. If Ava didn't capture his first ten leads, he'd get his money back. That reframed the whole decision. He wasn't betting on software. He was running a test with a floor under it.
The shop forwarded its existing number to Ava, kept everything else the same, and was live the same day. Ava answered every call, triaged the emergencies, captured each caller's name, phone, address, and issue, then booked windows and sent the owner an SMS and email summary after every call.
Then he watched the counter.
By day nine, Ava had captured 13 leads — past the ten-lead threshold with three weeks left in the trial. Seven of those turned into booked jobs in the first two weeks: a $260 spring repair, a $420 opener install, a couple of smaller off-track fixes around $175 each, and one homeowner who'd called at 8 PM on a Friday about a door that wouldn't close.
That Friday call was the one that stuck with him. Before Ava, it would have hit voicemail and he'd have found it Monday — probably too late. Instead it was booked for Saturday morning, and the customer left a five-star review mentioning that "someone actually answered."
The owner didn't ask for a refund. He also didn't have to take anyone's word that the phones were leaking money. The guarantee let him prove it to himself on his own calls, with his own numbers.
That's the honest case for a low-risk trial: you don't have to believe the pitch, you just have to count the leads. If you want to size the leak before you start, look at how many calls a shop your size typically misses and what a flat-fee AI receptionist actually includes. For this Hudsonville shop, the guarantee was the on-ramp — and it went unused.
Call the live demo and have Ava call you now — hear exactly what your customers will hear when they call your shop.